In Formula 1, if the first start does not go your way, do you get to start the car twice? If you run the 100 metres, do you get a second start because the first one failed? In golf, do you get another shot because you did not like the first? If you miss a penalty in football, do you get another one? So why should tennis give you two chances to start every point? In traditional tennis, serve is such a major advantage that once a player gets a break, you often already know wh

Professional tennis players have never had better support around them. At the top level, players often travel with teams that can include tennis coaches, fitness coaches, physiotherapists, doctors, psychologists, nutrition specialists and recovery staff etc. Examples: Alexander Zverev has said he employs 12 people, including coaches, a doctor, physiotherapist and management, and spends several million euros per year on his team. (t-online) Jannik Sinner similarly works with

A new generation of sports fans is growing up with completely different expectations. They consume content faster, switch between platforms constantly and have unlimited entertainment available at any moment. TikTok, YouTube, gaming, streaming, concerts and social media all compete for the same attention. For younger audiences, the experience around the sport can therefore be just as important as the sport itself. They want pace, energy, personality, music, social moments and

Tennis is one of the world’s biggest sports, with around one billion fans and more than 100 million players globally. But the traditional live format does not always match how a new generation consumes sports and entertainment. Matches can last five or six hours. Tournaments can run for one or two weeks, and premium tickets can cost €600-€700 each. Add travel, hotels and family expenses, and attending a major event can quickly become both expensive and time-consuming. At the

At the R26 Summit in Bochum, European PowerTennis took part in one of the more unconventional startup pitch formats, starting inside a Ferris wheel gondola and ending on the main stage. Oskar Edberg, CEO and Co-Founder of European PowerTennis, represented the company in Business Punk’s startup competition, presenting the concept behind a new sports entertainment format built around tennis. The first round took place during Business Punk’s “Gondel-Pitch”, where selected founde

Oskar Edberg, founder of European PowerTennis, has won the Business Punk Startup Award at the R26 Summit in Bochum, Germany, representing European PowerTennis in the competition. The award followed a pitch format designed to move beyond the traditional startup presentation. Instead of relying on a standard stage presentation and pitch deck, participating founders first presented their companies during Business Punk’s “Gondel-Pitch” inside a Ferris wheel cabin. From these pitc